Become A Guru

The Home for Experienced Travel Professionals

You already know the industry. You’ve built the knowledge, the client relationships, and the instincts that only come with real experience. What you might be looking for now is a better platform, one that gives you the freedom, the support, and the commercial muscle to do your best work.

That’s exactly what Guru Travel Group offers.

To be clear from the outset: this is not an employed position. Becoming a Guru means running your own travel business, operating under our award-winning brand and with our full support behind you. You’re the boss, we just make sure you have everything you need to thrive.


Who We Are


“Paul & Emily, founders of Guru Travel Group”

Founded by Paul & Emily, we’ve grown from an independent start-up to one of the UK’s most decorated travel agencies, generating over Β£5 million in annual revenue and a loyal social following of over 70,000. We’re a family-run business with serious supplier clout β€” and we’re selective about who we partner with.

Our awards speak for themselves:

  • πŸ† UK & Europe’s No.1 Sandals Selling Agency
  • πŸ† Worldwide Top Selling Agency for St. Lucia
  • πŸ† Top 100 Agents Worldwide – Antigua & Barbuda
  • πŸ† Top 50 Agents Worldwide – Jamaica
  • πŸ† Aspire Awards 2025
  • πŸ† TTG Top 50

As a Guru homeworker, these reputations and relationships work directly in your favour.


Who We’re Looking For

We partner with travel professionals who have a minimum of two years’ recent, hands-on industry experience. Whether you are:

  • A homeworker looking for a stronger brand and better backing
  • A retail travel agent ready to make the move to homeworking
  • A high street store or retail business owner wanting to step away from the overheads and trade under an award-winning brand

If you know travel, know your clients, and are ready to grow as a business owner, we want to talk to you.

This isn’t a job. There’s no salary, no employer, and no fixed hours. What there is, is the freedom to build a business on your own terms, with a team that’s genuinely invested in your success.


Why Experienced Agents Choose Guru

What we bring to the table:

  • No start-up fees. No monthly subscriptions. Keep more of what you earn from day one.
  • Weekly business coaching to help you scale with purpose and clarity.
  • A dedicated support community our private group puts you in direct contact with the Guru team and your fellow homeworkers.
  • Elite supplier relationships, including preferred partnerships with Sandals, St. Lucia Tourism, Antigua & Barbuda, and Jamaica, relationships that take years to build and that you benefit from immediately.
  • Access to enquiry leads as our relationship develops and we get to know your work, there may be opportunities to pass on suitable leads that fall outside of what the core Guru Travel team handle directly.

Join Our Next Cohort

Our next onboarding day takes place in August 2026. Spaces are strictly limited, we keep cohort sizes small intentionally, so every new Guru gets the time and focus they deserve.

Request your free information brochure to find out more about how the Guru self-employed model works, commission structures, and supplier access.

Enter your details below to receive our exclusive Guru Travel Homeworking brochure and let’s start the conversation.